Fitz Herrera, a dedicated abstract artist was born in Caloocan, and raised in Nueva Vizcaya until highschool and then relocated again to Manila for his college education. It can said that his initiation and exposure to partly rural and then city life provided a good contrast which nurtured his creativity. Growing up and maturing in These immersive and disparately distinct environments and their textures mixed with his experiences profoundly shaped his thinking and aesthetic character; the province being quiet and then later Caloocan being a more squalid replete with the harsh realities of urban life and economic struggles.
Also, he was raised in a strictly conservative Catholic tradition which provided him the sensibilities and contradictions in his later life that would sharpen his instincts, thinking and emotional acuity.
From 1996 to 2000, he was formally trained at the University of the East- College Fine Arts where he majored in Advertising and learned the canons of the art world here and abroad. At first, he started producing figurative works and even won some accolades including Metrobank Art Awards where he landed at third place in 2004 among others. In hindsight, he considered this phase to be his amateur experience in art. Eventually, Herrera found more freedom in abstraction and it is also where he gained some critical attention and traction to his career.